Energy drinks are thriving as price-conscious consumers pivot from costly coffee to functional, flavorful alternatives. With wellness claims and nostalgic flavors, the category is stealing share from traditional caffeine formats.
The latest Taking Stock with Teens survey by Piper Sandler reveals a generation of U.S. teenagers with rising annual spending (up 6% from last year). Chick-fil-A and energy drinks currently dominate teen preferences, highlighting opportunities for targeted marketing strategies.
According to a Statista report, the global revenue of energy and sports drinks reached approximately $159 billion in 2021 and is estimated to increase to $233 billion by 2027. While the U.S. largely dominates the …
Energy drink stocks are performing more vigorously than you may imagine. If an investor had invested in the S&P 500 at the beginning of the year, even with dividends she’d have lost about 16% of …
The maker of Bang energy drinks recently filed for Chapter 11 bankruptcy, but the overflowing energy drinks category appears to be on relatively solid footing for the foreseeable future.
