Tag: Monster Beverage

Succession Shake-Up: Coke’s Next CEO Enters Beverage Battlefield

Coca-Cola’s steady handoff from James Quincey to Henrique Braun comes as the beverage giant navigates slowing soda demand, political crosswinds, and shifting consumer habits. Quincey proved Coke could thrive amid turbulence; now Braun must do the same.

Energy Drinks Put ‘Value’ Back in ‘Value Proposition’

Energy drinks are thriving as price-conscious consumers pivot from costly coffee to functional, flavorful alternatives. With wellness claims and nostalgic flavors, the category is stealing share from traditional caffeine formats.

What would a Monster-Constellation Merger Mean?

Energy drink-maker Monster Beverage Corp and Constellation Brands Inc., which brews Corona beer, are reportedly in talks for a possible merger. What would a Monster-Constellation mash-up mean? Jameson Sharp, investment group partner and analyst with …