The U.S. mushroom supplement market hit $1.1 billion in 2023, growing at double-digit rates as functional foods move from niche to mainstream. Lion’s mane, reishi, and cordyceps mushrooms are now showing up in products ranging from chocolate to coffee.
Fungi fever is sweeping the food industry, and the increased supply of mushrooms in packaged food and drinks is only the first wave of the phenomenon. Both Whole Foods Market and Kroger named mushrooms as …
Mushrooms are currently thriving at the intersection of multiple industry trends, including alternative proteins, food as health, and countertop gardening. A recent report by Grand View Research projected that the global mushroom market value is expected to exceed $50 billion in …
