Tag: mcdonalds

Despite a Rough Q1, Investors Believe Fast Food Will Rebound

Despite sluggish sales and weak traffic in Q1, fast-food giants like McDonald’s and Wendy’s have seen their stocks rebound, reflecting investors’ confidence in pricing adjustments to revitalize the sector. QSRs are positioning themselves for a more efficient, profitable future.

Brinker’s Spectacular Turnaround Isn’t Over Yet

Brinker International’s unexpected turnaround has propelled Chili’s to stunning same-store sales growth of nearly 26% in fiscal 2025, defying industry trends and revitalizing a brand that seemed stagnant for decades. Chili’s transformation is rewriting the playbook for restaurant chains.

Wendy’s Growth Playbook Leans on Careful Innovation

Wendy’s has set aspirational financial goals for the next few years and is leveraging innovative practices to achieve them. Capitalizing on various dayparts with compelling value propositions and tapping collaborations are key tools the brand is using to achieve a new era of growth.

How McDonald’s Won Over Gen Z Consumers

The Magnetic 100: Restaurants report by dcdx reveals the top brands captivating Gen Z, with McDonald’s, Wingstop, and Starbucks leading the pack due to their organic online engagement and unique customer interactions.

Hunger Games: How Gamified Loyalty Programs Help Restaurants Win

Gamification is emerging as a winning strategy for restaurants looking to enhance their customer loyalty programs. 76% of owners said they plan to gamify their programs in the next 2 years, with brands like Starbucks, Jimmy John’s, and Dunkin’ leading the charge.

FI Fast Break audio news: Jan. 8, 2025

The latest FI Fast Break podcast touches on the push to reframe products like plant-based dairy and meat alternatives as conventional fare.

McDonald’s Debuts Chicken Big Mac

McDonald’s is launching a Chicken Big Mac, a limited-time twist on its iconic Big Mac, starting October 10 at participating U.S. locations. The chain piloted the sandwich at an LA pop-up and is promoting it through a social media-driven campaign.

Analysis: Why Has Adoption of AI Been So Slow in F&B?

While restaurant chains like McDonald’s have had notable swings and misses regarding AI, business leaders insist the technology offers invaluable uses to food companies, aiding personalized offers, sales forecasting, and more.

Consumers Have Forced the Value Wars

Food prices are up; consumer confidence is down. Many QSRs and retail outlets reported losses in the last quarter. The Value Wars are here.

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Best Ways to Innovate in Fast Food

How do you develop unique items for consumers across the globe, but still maintain your core brand? What is the most effective strategy for a QSR to retain its customers in challenging times? What leads ...

Gen Z Teens Reducing Spend, Supporting Smaller Brands

Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.

Poultry Power Meets Global Flavor

Chicken listings on restaurant menus have grown 6.4% in the past five years, outpacing the 4.7% of burgers and other beef-based items.

Can Ghost Kitchens Be Resurrected?

Has the would-be darling of the pandemic-era – ghost kitchens – been resurrected by a partnership between Denny’s and Franklin Junction?

Report: Restaurant LTOs Forge Long-Term Brand Connections

Limited-time offers (LTOs) significantly impact consumer behavior within the foodservice industry. In fact, 91% percent of consumers are more inclined to visit establishments that provide new items, according to a recent report from Circana.