Despite escalating trade tensions and a growing Canadian consumer boycott of American products, U.S. brands still have opportunities in Canada, particularly in resilient categories like soft drinks. A poll by Leo & Dragon revealed that Millennials and Gen Z consumers remain open to purchasing American goods.
The FDA recently announced that three additional natural dyes have been approved for use in food and beverage products. While some stakeholders are quick to change their formulations, others are hesitant.
Fresh tariff legislation is reshaping the food industry’s landscape, with skyrocketing costs and logistical hurdles threatening the flow of fresh produce across North America. To thrive in this era of uncertainty, businesses must embrace innovation, leveraging automated tools and real-time data to adapt swiftly and maintain supply chain efficiency.
