3 Secrets to Attract Gen Z Consumers
Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.
Tag: Kit-Kat
The Consumer ‘Feels’ Behind the High-flying Feastables Brand
Let’s take a look at the consumer perceptions driving disruptive brands, like Feastables chocolate from MrBeast. Manufacturers are feeling pressure on both price and experience: Food and beverage manufacturers are feeling pressure from both store …