The New America: The Good, The Bad, The Ugly
Political perceptions are shaping how Americans define value – and it’s not just about price. Today’s consumers demand empathy, convenience, and strategic engagement across life stages.
Tag: Ipsos
Why Phantom Inventory Harms Loyalty — and How Grocers Can Fight Back
The biggest supply chain disruptions in recent memory have passed but their impacts are still being felt by cautious consumers. According to a recent Ipsos poll, nearly two-thirds (65%) of Americans say that grocery stock …
Drive Impulse Purchases Using Urgency and Store Layout
Despite inflation, impulse purchases remain a key opportunity for maximizing basket sizes. A study by Ipsos found that while 56% of consumers say they’re making fewer impulse buys, one-third still made one in the past …
FI Newscast (March 10, 2023) – Featuring Ben Page, Ipsos
Welcome to the FI Newscast! Each week, we note the latest industry trends and consumer insights, with guest appearances by the foremost industry experts. This week’s guest was Ben Page, CEO of Ipsos – a …
Poll: Consumer Optimism Plummeting
Optimism grew around the world last year as the pandemic receded and economies improved, an Ipsos poll of 24,000 global citizens indicated, but that consumer optimism faded as 2023 dawned. Many of those queried expressed …
Mondelēz Report: Consumers Prioritizing Snacking
Mondelēz’s latest State of Snacking report reveals that a majority of consumers continue to prioritize snacking, even amid rising prices.