Specialty cheese challengers are surging, outpacing legacy brands with innovation and indulgent appeal as the market nears $41.1 billion. Consumers are trading up for emotional satisfaction, fueling growth in premium formats and adventurous milk blends.
CPG producers are veganizing macaroni and cheese by removing dairy ingredients, adding gluten-free pasta and, in some cases, boosting the nutritional value of the popular comfort food.
Correction: Gooder Foods notes that the Goodles’ retail distribution is 35,000 distribution points, not store locations. This means their brand velocities are most likely higher than depicted below in the original piece. If Gooder Foods …
