The recent IFT FIRST event spotlighted how food makers are shifting toward natural colors, sugar stealth, and GLP-1-driven formulation. Regulatory winds and wellness trends are rewriting the color, taste, and portion playbook.
While protein remains a top nutrition trend, health experts argue it’s often overhyped. Many Americans already get enough, and whole food sources may be healthier than processed protein products.
This week, Natural Products Expo West 2025 showcased trends in the natural and organic sectors from nearly 3,200 exhibitors. The show especially highlighted the impact of GLP-1 drugs on snacking habits.
Despite recent challenges, the plant-based sector is primed for growth in some respects, with opportunities to innovate through functional ingredients, whole-food formulations, and clean-label transparency.
