3 Secrets to Attract Gen Z Consumers
Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.
Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.
Gen Z and Gen Alpha are driving food trends with a focus on health-conscious, yet adventurous eating, according to research by Chartwells Higher Education. Emerging favorites among today’s youth include cottage cheese, as well as miso.