The U.S. mushroom supplement market hit $1.1 billion in 2023, growing at double-digit rates as functional foods move from niche to mainstream. Lion’s mane, reishi, and cordyceps mushrooms are now showing up in products ranging from chocolate to coffee.
Consumers’ growing demand for healthier and sustainable options is propelling nutrient-dense plants like sorghum, spirulina, and aronia berries into the spotlight, redefining nutrition.
Things keep looking up for mushrooms. The versatile fungi continue to proliferate across meals-at-home, CPG, restaurant menus, and food tech.
While functional fungi are now a well-established ingredient in coffees, powders, and shots, their use in the ready-to-drink (RTD) energy category is just starting to gain momentum.
