Instacart’s AI driven pricing tests are drawing FTC scrutiny and risking a consumer trust meltdown as shoppers balk at higher than expected costs. Experts warn that without transparency, retailers could push customers toward cheaper rivals and curbside alternatives.
The recent lawsuit in California alleging PepsiCo’s engagement in nefarious pricing practices is the latest in an ongoing movement in food and beverage to leverage the Robinson-Patman Act to strengthen small businesses’ economic autonomy. The act is also a fiercely debated issue in the U.S. government.
Retailers are navigating a complex landscape right now marked by regulatory scrutiny, rising shrinkage, and financially stretched consumers. These pressures are forcing retailers to adapt quickly, according to Supermarket Guru Phil Lempert.
