The popularity of pumpkin spice has officially fallen like autumn leaves. According to a recent survey of 2,000 American adults by Talker Research, 58% of respondents reported that they now favor alternative fall flavors over pumpkin spice, and 45% reported fatigue with the once-beloved spice blend.
As the days get shorter and the sound of each crisp breeze rustling through the trees seems to whisper, “pumpkin spice,” it’s time to shine a light on the other fall flavors that consumers crave. …