Driving Profit with the Better-for-You Shopper
The better-for-you shopper has more to spend on groceries every month, attracting grocers and brands to invest in the market. These shoppers are worth an estimated $285 billion each year.
The better-for-you shopper has more to spend on groceries every month, attracting grocers and brands to invest in the market. These shoppers are worth an estimated $285 billion each year.
The past year has been hugely impactful on the world of grocery. Dunnhumby’s latest Retailer Preference Index (RPI) dives into who saw success this year and how they got there, as well as the effects …