Tapping Out: 2024 is Mocktail Time for Gen Z
“Gen Z is tapped in, and they see the negative impact alcohol can have on their lives,” said Michelle Houston, founder of the To Be Honest Beverage Company.
Tag: drinking
Drinking Less Isn’t Reserved for ‘Dry January’ Anymore
Less people are participating in Dry January this year, but data suggests that’s because drinking less alcohol is now on-trend year round.
Young Adults Embracing No- and Low-Alcohol Products
The low- and no-alcohol trend has only heated up in recent months, according to one industry expert.
IRI: Consumers Keeping Drinking Occasions Closer to Home
Consumers are looking to create entertaining experiences at home, and retailers should emphasize premium alcohol products as a result, IRI says.