Heavy soda — an ultra-sweet, syrup-heavy twist on fountain drinks — is gaining viral traction and nostalgic appeal. With minimal operational lift, it offers high-margin potential and Gen Z buzz for savvy beverage retailers.
Logan’s Roadhouse is red hot as of late, using $11.99 value meals and a top-ranked customer experience to outpace competitors. The steak chain’s comeback proves that consistency and affordability beat flash in the eyes of modern consumers.
Yelp searches for dirty soda rose 609% year over year, a trend largely driven by Hulu’s show “The Secret Lives of Mormon Wives” and the continued momentum of the sober curiosity movement.
