Brand Magnetism: The Driving Force Behind Gen Z’s Relationship with CPGs
A new report from Gen Z research and strategy firm dcdx noted the importance of brand magnetism for the CPG industry to attract young consumers.
Tag: dcdx
Debunking the Myths Surrounding Gen Z Consumers
Many brands miss the mark when they attempt to connect with Gen Z – a cohort that’s now coming into economic power.
‘Gen Z’s Most Magnetic Brands’ Report Praises McDonald’s, Starbucks
McDonald’s has nearly as much brand magnetism with Gen Z as Dwayne “The Rock” Johnson or Ariana Grande. And in 2023, the purple-hued force of attraction that connected the burger giant with young consumers was …
The Keys to Marketing to Gen Z Consumers
Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …