Cracker Barrel’s recent logo revamp sparked a $100M backlash, forcing a swift return to its nostalgic “Old Timer.” The fiasco highlights the high stakes of brand identity in an era of cultural sensitivity.
Sweetgreen’s stock nosedived after dismal Q2 results, reigniting doubts about its scalability and consumer appeal. Management blames execution and macro headwinds – but investors may be losing faith in the salad chain’s long-term promise.
According to a new report, among sit-down restaurant chains, Outback leads in experience, Cheesecake Factory impresses with its menu, and Chili’s wins on value. Yet, few chains excel across the board. Olive Garden’s comeback proves that simplicity, smart promos, and operational focus drive success.
Cracker Barrel is attempting to modernize its brand with sleeker decor, streamlined retail, and booze on the menu. CEO Julie Felss Masino faces the challenge of evolution without eroding identity.
One of the biggest changes in the market over the past 10-15 years is that investors have succeeded solely by buying the best business, not necessarily the best stock. Focusing on fundamentals over quality has …
