Kraft Heinz is considering splitting into separate companies to unlock shareholder value following a series of unsuccessful strategies. While the move follows the successful Kellogg split, skeptics argue it may not fix the deeper issues of weak execution and an underperforming brand portfolio.
Smucker stock has plunged to decade-lows after a bruising earnings miss and nearly $2B in impairment charges tied to its Hostess buy. With profits set to drop again, investors are questioning the company’s strategy.
The Circana CPG Growth Leaders report revealed how top-performing brands like Constellation Brands and Celsius energy drinks leverage innovation, personalization, and exclusive partnerships to drive consumer loyalty. The research underscores the importance of authentic connections for sustained growth.
