Despite soaring cocoa prices and shifting consumer budgets, Halloween candy sales are anything but scary. Non-chocolate confections and TikTok-fueled innovations are keeping the sweet season alive, even as chocolate feels the squeeze.
After being fired in 2008, Melissa Ben-Ishay founded Baked By Melissa, transforming her home-based cupcake baking into a successful business with 14 locations. Known for its innovative flavors and high-quality standards, the company has avoided acquisitions to maintain brand integrity.
Once reserved for astronauts and the military, freeze-dried candy is now a growing trend in the confectionery market. By leveraging advanced freeze-drying technology, one company creates highly textured candies that have earned it a devoted following.
