On the Grind: Cold Brew Coffee Resonating with Hustle Culture
Cold brew coffee has become a $6.5 billion market, as the “at-home barista” trend gains steam. Young adults increasingly crave caffeine in the form of RTD coffee drinks.
Cold brew coffee has become a $6.5 billion market, as the “at-home barista” trend gains steam. Young adults increasingly crave caffeine in the form of RTD coffee drinks.
The cold brew coffee trend is gaining serious momentum. Market research company Technavio recently released a report predicting the cold brew trend’s trajectory — 57% by 2025 — after 26% YoY growth in 2021. The …