Tom Holland and Robert Downey Jr. have fused star power with beverage innovation, launching coffee-beer crossovers that tap into Gen Z’s desire for a booze-less buzz. Their authentic friendship fuels a savvy play in functional, premium CPG.
Dutch Bros is brewing up explosive growth by doubling down on culture. With 1,000 stores and soaring stock, it’s outpacing rivals by staying unique.
Starbucks is betting big on European-style aperitivo culture, launching an afternoon menu of small plates and drinks to boost sluggish post-morning sales. CEO Brian Niccol aims to rekindle the coffee chain’s social ambiance.
After the Maman Salted Tahini Honeycomb Latte and Edith’s Tahini Frozen Cold Brew went viral on social media, Yelp searches for tahini coffee drinks soared. While the plant-based sesame seed paste has been a staple in Middle Eastern cuisine for centuries, lately tahini has been carving out a space for itself within the coffee category.
