The Circana CPG Growth Leaders report revealed how top-performing brands like Constellation Brands and Celsius energy drinks leverage innovation, personalization, and exclusive partnerships to drive consumer loyalty. The research underscores the importance of authentic connections for sustained growth.
Coca-Cola’s discontinuation of its Spiced soda reflects consumer preference for its nostalgic items. One marketing expert said Coca-Cola struggles with innovation and could learn a lesson from Dr Pepper.
In the wild world of beverages, any edge on the competition may be enough to resurrect an LTO from the past or push it into full-time production.
When was the last time you heard “controversy” and “Coca-Cola” in the same sentence? Not in recent months. The venerable company has made a concerted effort to avoid culture wars and political stances while also …
In the first installment of The Food Institute’s quick-hitting news podcast, we break down the trend of major food companies raising prices, worsening drought conditions in the western U.S., meatpacker JBS’ move into the plant-based …
