The recent IFT FIRST event spotlighted how food makers are shifting toward natural colors, sugar stealth, and GLP-1-driven formulation. Regulatory winds and wellness trends are rewriting the color, taste, and portion playbook.
This week, Natural Products Expo West 2025 showcased trends in the natural and organic sectors from nearly 3,200 exhibitors. The show especially highlighted the impact of GLP-1 drugs on snacking habits.
The global clean-label ingredients market is expected to reach $212 billion by 2035, driven by increased consumer awareness of the health risks associated with artificial preservatives. The demand for minimally processed foods is prompting companies to prioritize ingredient transparency.
