Why American Diners are Skipping Breakfast
Breakfast is losing its sizzle for many restaurants, as diners skip morning meals amid shifting habits. But with smart value strategies, restaurant brands still have a shot at reclaiming the morning crowd.
Breakfast is losing its sizzle for many restaurants, as diners skip morning meals amid shifting habits. But with smart value strategies, restaurant brands still have a shot at reclaiming the morning crowd.
McDonald’s stock has fared well lately, though its value edge has fizzled. Consumers are hungry for more than just $5 deals. History suggests resilience, but can the golden arches glitter amid rising costs and shrinking sales?
Average unit volume (AUV) speaks to a chain’s operational efficiency and overall success, indicating the average annual sales that a brand earns per restaurant—a reflection of how consumers feel about the brand itself. These are the top five highest-grossing fast-food chains in the U.S. by AUV.