Americans may be leaning healthier, but indulgent snacking still drives growth – especially chocolate, candy, and protein-packed salty options. Gen Z’s “little treat culture” and afternoon tea trends are fueling innovation.
From prebiotic sodas to clean-label meat sticks, 2025’s fastest-growing F&B brands are rewriting the rules of consumer engagement. Authenticity, health-forward innovation, and bold storytelling are fueling the brands’ momentum.
This week, Natural Products Expo West 2025 showcased trends in the natural and organic sectors from nearly 3,200 exhibitors. The show especially highlighted the impact of GLP-1 drugs on snacking habits.
