3 Secrets to Attract Gen Z Consumers
Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.
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The Rise of Gen H: Hispanic Culture’s Influential Young Adults
On Day 2 of The Food Institute’s Latam Food Week, a new generation was coined: Generation H. “Think of it as Gen Z meets Hispanic culture,” said Hunter Thurman, president of Alpha-Diver, “a high-sensory, emotion-first …
The Keys to Marketing to Gen Z Consumers
Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …