3 Secrets to Attract Gen Z Consumers

Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.

Brands Are Dying to Work with Liquid Death

Despite its ghoulish aesthetics, Liquid Death’s community is surprisingly wide: “people drink things and they like to laugh,” adroitly summarized Liquid Death creative VP Andy Pearson in an interview with The Food Institute. This has …

Cannes Lions Event Reveals Real Secret to Food Marketing ROI

The Cannes Lions 2025 event crowned campaigns that blurred the lines between storytelling and shopping, proving that creativity at the point of sale is now imperative. From sonic branding to shoppable receipts, food marketing has gone full-experiential.

Future of Global Flavors: Carving Out Your Niche, Finding Community

At Natural Products Expo West, panelists noted the need for brands to showcase premium quality when offering products featuring global flavors. Industry experts also said brands must offer authentic yet accessible global cuisine.

Survey: 88% of Shoppers Willing to Switch Brands to Save

Consumer research platform Attest found that 88% of American adults are willing to ditch their preferred brands to save money in 2023.

How Brands’ Online Content Sways Consumers

Roughly 82% of shoppers feel product content online is more important than brand names. One executive notes how brands and retailers can deliver ideal information.

CEO: Marketing to Loyal Grocery Shoppers Imperative in 2022

Grocers must focus on solidifying loyalty among shoppers during economic turmoil, and a carefully considered advertising approach is key.

Analyzing Whole Foods Foot Traffic

A new report from Placer.ai, titled Placer Spotlight: Whole Foods’ Journey Since the Amazon Deal, takes a closer look at Whole Foods foot traffic data over the past several years. Here are some key takeaways: …

CPG Food Brand Loyalty Taking Hit Amid Rising Inflation

With inflation raging, consumers are beginning to cut costs on everyday CPG food items. And as a result, brand loyalty is taking a hit. Private-label brands, after two pandemic years in which they lost market …

Report Says Brands Must Deliver on Consumer Value Expectations

Vericast recently released a report to help CPG brands better understand consumer buying habits amid the pandemic. “As shoppers have settled into new buying habits, brand loyalty has taken a hit overall,” Aimee Englert, Vericast’s …

Big Food Companies See ESG ‘Halo’ as Key to Building Brands

In recent years, the uptick in consumer demand for purpose-driven brands has been profound, and food and beverage companies are no exception to the rule. “Consumers under 35 want companies to be a force for …

Chipotle Continues Brand Dominance

Food Institute Focus – Chipotle Continues Brand Dominance