The beverage industry is witnessing a seismic shift as younger, socially conscious consumers favor cold drinks, like cold brew coffee and functional juices. Nestlé Professional Solutions has capitalized on this momentum with innovative product launches that expand opportunities for foodservice businesses.
After the Maman Salted Tahini Honeycomb Latte and Edith’s Tahini Frozen Cold Brew went viral on social media, Yelp searches for tahini coffee drinks soared. While the plant-based sesame seed paste has been a staple in Middle Eastern cuisine for centuries, lately tahini has been carving out a space for itself within the coffee category.
A recent report from NCS Solutions shows that nearly 50% of Americans are trying to reduce their alcohol consumption in 2025, with Gen Z leading the movement. Bill Shufelt, CEO of Athletic Brewing Company, highlighted the rapid growth of the non-alcoholic sector, driven by health-conscious trends, at the recent UBS Global Consumer and Retail Conference.
