Ferrero’s $3.1B bid for WK Kellogg Co. signals bold ambition amid cereal’s slump and health backlash. As big brands consolidate, legacy CPGs chase reinvention and reformulation in a shifting consumer wellness landscape.
As a retired NFL star with a family full of athletes, Ed McCaffrey understands the ins and outs of sports nutrition firsthand. He’s been on a quest to develop the perfect plant-based, gluten-free snack for athletes for several years and launched McCaffrey Protein Bites this month.
