Halloween spending is rather strategic in 2025, with consumers craving novelty, better-for-you treats, and – above all else – value. Budget-conscious buying is especially reshaping the candy aisle.
At the recent Summer Fancy Food Show (SFFS) in NYC, protein candy, international convenience, and beverage innovations were among key trends. Learn about the cutting-edge brands supporting the future of food.
A health scare inspired CEO Katie Lefkowitz to create gut-friendly snack bars. She ended up with a sweet solution in the form of date caramel candy bars.
