KFC Struggles to Stop Its Multi-Decade U.S. Slide
KFC’s U.S. sales are in free fall, even as chicken sizzles across the industry. Yum! Brands’ bold pivot to “Saucy” signals a reinvention, but is it too late for KFC’s comeback?

KFC’s U.S. sales are in free fall, even as chicken sizzles across the industry. Yum! Brands’ bold pivot to “Saucy” signals a reinvention, but is it too late for KFC’s comeback?

Robyn Carter, founder and CEO of Jump Rope Innovation, explores the concept of the “return to real” in today’s food industry.

Consumers are craving connection and comfort as Thanksgiving approaches, but inflation is reshaping how they celebrate. Value-driven choices are influencing holiday traditions, resulting in predictions for pared-down menus.


As diners tighten their belts, value-driven promotions and loyalty perks are proving key to filling restaurant seats. With rising costs and waning confidence, restaurants must deliver far more than just a meal.
Robyn Carter, founder and CEO of Jump Rope Innovation, explores the concept of the “return to real” in today’s food industry.
Robyn Carter, founder and CEO of Jump Rope Innovation, explores the concept of the “return to real” in today’s food industry.
			The Fast Break news podcast touches on U.S. consumer confidence hitting a six-month low. as worries about job availability weigh on America.
			The latest FI Fast Break news podcast touches on how the ongoing government shutdown is expected to take a toll on restaurant chains.
			Kellanova vice president Dr. Deepali Palta shares how a focus on the consumer, business, and technology impact global innovation at the company.
			The latest FI Fast Break news podcast touches on Beyond Meat’s ominous news regarding its tumbling shares.
			Valda Coryat reveals how curiosity powers McCormick’s foresight, why segmentation by “flavor personality” matters, and the future of flavor.
			Kellanova vice president Dr. Deepali Palta shares how a focus on the consumer, business, and technology impact global innovation at the company.
			The latest FI Fast Break news podcast provides an update on the government shutdown and discusses how the event could impact food and beverage businesses.
			City National Bank’s Eric Viergutz interviews Wayne-Sanderson Farms CFO T.J. Wolfe on the U.S. chicken market.