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From Data to Dollars: AI Inspires Marketing Hyper-Personalization

AI is revolutionizing the consumer journey for CPG brands. Yet, while AI enhances predictive insights, concerns about data privacy and the balance between automation and human connection remain key considerations for brands, according to industry insiders.

Impactful Leadership on Display at IFDA Conference

Conversations around emerging technology, economic conditions, and differentiated workforces, took center stage at the 2024 Solutions Conference, hosted by the International Foodservice Distributors Association (IFDA).

Column: Pepsi Makes Bold Bet on Siete

PepsiCo’s acquisition of Siete Foods is a bold move, especially given that valuations in the Hispanic food space have traditionally been lower than expected. Siete’s better-for-you product line fits well into Pepsi’s snack portfolio, though.

The NA Beer Sector is Hopping – Even at Oktoberfest

The non-alcoholic beverage sector is seeing significant growth, with dollar sales of alcohol-free beer, wine, and spirits increasing, even making an appearance at Oktoberfest. Many consumers are opting for NA drinks to balance enjoyment and well-being.

McDonald’s Debuts Chicken Big Mac

McDonald’s is launching a Chicken Big Mac, a limited-time twist on its iconic Big Mac, starting October 10 at participating U.S. locations. The chain piloted the sandwich at an LA pop-up and is promoting it through a social media-driven campaign.

The Art of Crafting Premium Colombian Chocolate

Magno Chocolates, founded by Colombian chocolatier Nataly Nicholls, blends high-quality ingredients and artistic craftsmanship to create premium chocolates rooted in the renowned “Fino de Aroma” cocoa. The woman-owned brand emphasizes ethical sourcing.

How Freeze-Dried Candy Moved From Cosmos to Confectionery

Once reserved for astronauts and the military, freeze-dried candy is now a growing trend in the confectionery market. By leveraging advanced freeze-drying technology, one company creates highly textured candies that have earned it a devoted following.

Wellness, Emotions Fuel Snacking Trends

In just a few years, consumer snacking has evolved, driven by a greater focus on nutrient density and one’s emotional connection to food. This shift has accelerated the demand for healthier snacks that offer both pleasure and functionality.

2024: The Year of the Convenience Store

Convenience stores have seen significant growth in 2024, with visits increasing 58.6% in August compared to 2021, driven by expanded food offerings and smaller, more frequent shopping trips.

Safety, Productivity Found at Intersection of People and AI

At a recent International Foodservice Distributors Association (IFDA) event, stakeholders considered AI’s industry impact. Topics included supply chain dynamics, tech-enabled safety measures, and the need for in-person connectivity.

From Pests to Plates: Insect Market to Mature

The global edible insect market is slated to grow by $11.42 billion from 2024-28, with the growing food shortage as a contributing factor, as well as the high nutrient density and low rearing cost of insects. However, insects are often perceived as “unhygienic” in many cultures.

Baking Up Success: Why Americans Splurge on Specialty Cookies

U.S. cookie sales are projected to reach $12.48 billion this year, with growth driven by demand for both indulgent treats and healthier, specialty options like gluten-free cookies. The trend reflects consumer demand for cleaner ingredients and allergen-free alternatives.

4 Reasons Fresh Meatless Chicken Nuggets Aren’t Selling

The alternative meat market has struggled across the board in recent years, but some plant-based products are bearing the brunt. Sales of fresh, meatless chicken nuggets have sharply declined by 56.2% in 2024 – but why?

Consumer Behavior Modifying Retail Seasons

The back-to-school shopping season has spread across multiple waves due to shifting consumer behavior. This trend may impact holiday shopping too, with retailers expecting slower sales growth.

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Imports Surging Ahead of East, Gulf Port Strike Threat

Retailers have ramped up their merchandise deliveries amid a threatened strike by U.S. dockworkers that could disrupt the imminent holiday shopping season. 45,000 dockworkers are poised to walk out at 36 ports along the East and Gulf coasts following the expiration of the longshoremen’s six-year master contract, which expires on October 1.

Groceries, Healthcare Prove a Winning Retail Combination

A new report from Placer.ai highlights that grocery stores offering in-store healthcare services are seeing increased foot traffic, particularly from higher-income customers. Wellness offerings not only boost store visits but also enhance customer loyalty.

Consumers Double Down on Convenience, Fresh

A new report reveals that 52% of consumers value convenience more than before. Grocers are responding by investing in convenience offerings, but face challenges competing with C-stores.

Pistachios: The Little Green Nut Surging in Popularity

Google trends analysis shows a 60% rise in searches for pistachios since 2019, putting product manufacturers, restaurateurs, and grocers in a unique position to leverage this explosive growth to their advantage.

The Cheat Code: 4 Tips for Marketing to Video Game Fans

Food and beverage brands are tapping into the gamer market with marketing tactics like in-game product placements and creative snack options. Protein-packed and handheld snacks are also on the rise as gamers seek healthier choices.