Imagine scrolling through TikTok, when suddenly you’re hit with the sight of sizzling, smoky, juicy meat. It’s not your average backyard BBQ; it’s churrasco, the South American grilling tradition that’s got everyone’s mouths watering, and wondering, where can I get these?
Churrasco’s growing popularity, particularly on social media platforms like TikTok, has pushed it into the global spotlight. But what exactly is churrasco, and why is it trending?
What Is Churrasco?
Churrasco – which originated in Brazil, as well as parts of Argentina and Uruguay – is a cooking method that involves grilling meat on an open flame. Traditionally, large cuts of meat like picanha (top sirloin cap), ribs, or sausage are skewered and cooked over a charcoal or wood fire, giving them a distinct smoky flavor, and seasoned strictly with coarse salt.
This style of cooking is part of the gaucho (cowboy) culture in southern Brazil and Argentina, where cattle ranching is common.
The dishes are often served in Brazil at churrascarias, which are restaurants specializing in grilled meats, where waiters bring a variety of cuts to the table, slicing the meat directly onto diners’ plates: think Fogo de Chão.
Why Is Churrasco Trending on TikTok?
Churrasco’s popularity on TikTok is growing fast, thanks to several factors. Its dramatic grilling process, with juicy meat sizzling over flames, makes for eye-catching videos perfect for TikTok’s short format.
Many viewers are looking for authentic, cultural food experiences, and churrasco provides just that. During the pandemic, outdoor cooking became more popular, and churrasco was a part of the backyard barbecue trend. Churrasco has also appealed to people following specific high-protein, keto-friendly focus diets.
Several food influencers and chefs on TikTok have started incorporating churrasco into their content, which has included easy-to-follow tutorials that have helped introduce this traditional South American dish to a wider audience.
As TikTok continues to act as a driving force for culinary trends, it’s no surprise that churrasco is becoming a viral sensation. Its visual appeal, rich tradition, and bold flavors make it an ideal fit for diners looking for a new, flavorful experience.
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