The savvy shopper is willing to sacrifice a bit of their routine purchases and convenience to ensure they are getting the best deal. As a result, private label is growing, as well as discounters, hypermarkets, and club channels.
“Consumers’ willingness to switch stores or brands shows that value and trust now outweigh legacy brand loyalty,” Curious Plot’s Alison Buckneberg, told FI.
As a result, SmartSense’s Guy Yehiav recommended retailers to double down on private label and frozen offerings that look more attractive to consumers in today’s economy.
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