A comprehensive, cohesive social media strategy is the key to business success in today’s market. CPGs, retailers, and foodservice establishments can all benefit from organic online growth, and a deeper consumer connection.
To harness the powers of social media, and ensure they are working best for your brand, it’s important to understand the underlying trends that go into building a compelling digital narrative.
“Platforms like TikTok and Instagram aren’t just where food trends show up, they’re where trends are born,” Shannon O'Shields, VP of marketing, Rubix Foods told The Food Institute.
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