It appears that retired NFL icon Peyton Manning has quite the sweet tooth, given his sweet new sweepstakes with Nestlé Toll House that aptly launched yesterday on November 6, which just so happens to be National Nacho Day.
The prize? Cookie Nachos Kits!
Instead of the tortilla chips found in standard nachos, cookie nachos are built on a foundation of chocolate chips – well, chocolate chip cookies.
While the innovative dessert mashup has been around for a while, inspiring more than 3.7 million #CookieNachos TikTok videos in recent years, the partnership marks the first time a brand has dipped its hand into the proverbial cookie jar.
Delicious Details
The new kits are equipped with chocolate chip cookie dough, three varieties of morsels, a set of “chip-shaped” cookie cutters, and a $25 gift card to purchase “nacho-inspired” toppings.
For those unsure of where to start on that front, Nestlé has plenty of ideas:
- Dollops of “sour cream” (AKA white chocolate morsels)
- “Black beans” made with semi-sweet chocolate morsels
- Maraschino cherries for “tomatoes”
However, the Cookie Nachos Kits won’t appear on store shelves anytime soon.
For now, they’ll only be available via a giveaway that bridges the gap between the two distinct delicacies, beginning on National Nacho Day and concluding on National Cookie Day, which is December 4.
Tasty Traditions
In a recent press release, Manning shared a bit of the motivation behind the sweet new collab:
“Nestlé Toll House chocolate chip cookies hold special memories for me from my football career, when my wife Ashley used to bake them for every training camp, and from special time spent with my family. It’s exciting to partner with the Nestlé Toll House team to help families, friends, teammates, and others inspire new traditions going forward,” said Manning.
Meanwhile, the senior marketing manager for the cookie maker, Melanie Knoke, said: “Our partnership with Peyton Manning is the perfect way to celebrate the holiday and football season, made even sweeter with the ultimate shareable snack – Cookie Nachos.”
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