Victory gardens are making a comeback, but this isn’t just nostalgia—it’s a market signal for grocery and food & beverage executives. Since the COVID-19 pandemic, consumers are growing their own food for savings, health, and security.
What does this trend mean for retailers, CPGs, and brands? In this video, we explore the history, today’s consumer motivations, and how food companies can turn this movement into an opportunity for innovation, trust, and long-term loyalty.
