Author: George Hajjar

The New America: The Good, The Bad, The Ugly

Political perceptions are shaping how Americans define value – and it’s not just about price. Today’s consumers demand empathy, convenience, and strategic engagement across life stages.

2026 Innovative Trends: GLP-1

There’s an interesting thing happening in the grocery aisle: assortments are changing to meet the needs of the maturing GLP-1 consumer, but these assortments have a larger mass appeal. “We’re seeing… protein and ‘whole food’ ...

President Trump Eyes Argentine Beef to Solve Domestic Crisis

Beef prices are sizzling at $6.30/lb, and President Donald Trump’s fix – importing Argentine cattle – is sparking bipartisan backlash. Industry leaders warn the move may fuel geopolitical tensions without lowering consumer costs.

AWS Outages Continue, Affecting Web-Based Service

A major Amazon Web Services outage on Monday disrupted thousands of sites, including foodservice platforms, underscoring the industry’s digital dependence. Experts warn the cost could reach billions, as DNS errors rippled through operations and productivity worldwide.

Top 5 National Coffee Chains, Ranked by Craveability

Peet’s tops craveability rankings as consumers seek quality, innovation, and value in a $58.5 billion café market. From cardamom lattes to celebrity collabs, chains are brewing bold strategies to win loyalty amid rising prices.

2026 Innovative Trends: Clean Label

Since the pandemic, the market has gradually shifted to empower consumers to consider the health and wellness implications of their food choices, with a “food as medicine” approach that has compelled many to consider ingredient ...

Candy-flation Is No Match for Halloween Cravings

Despite soaring cocoa prices and shifting consumer budgets, Halloween candy sales are anything but scary. Non-chocolate confections and TikTok-fueled innovations are keeping the sweet season alive, even as chocolate feels the squeeze.

Move Over Dirty Soda, Heavy Soda Goes Viral

Heavy soda — an ultra-sweet, syrup-heavy twist on fountain drinks — is gaining viral traction and nostalgic appeal. With minimal operational lift, it offers high-margin potential and Gen Z buzz for savvy beverage retailers.

LATAM Influence: Future Considerations

LATAM communities have become American tastemakers across all of culture, and as the demographic’s population grows, so will its impact. Hispanic consumers already represent a large portion of growth in the grocery space, and they’re ...

Tom Holland, Robert Downey Jr. Unite on Booze-less Buzz

Tom Holland and Robert Downey Jr. have fused star power with beverage innovation, launching coffee-beer crossovers that tap into Gen Z’s desire for a booze-less buzz. Their authentic friendship fuels a savvy play in functional, premium CPG.

LATAM Influence: Unpacking CPG Impact

Latin American foods and flavor profiles are now deeply ingrained in American culture, with brands like Topo Chico, Tajín, Jarritos, and Takis available at traditional grocers, convenience stores, and specialty stores alike. Younger generations, too, ...

3 Key Takeaways from Groceryshop 2025

At Groceryshop 2025, leaders tackled topics such as value-driven shoppers, evolving retail media, and AI’s seismic impact on grocery. From TikTok disruption to digital twins, the future of food retail is already knocking.

PepsiCo, NatGeo Bet Big on Regenerative Agriculture

PepsiCo has helped launch Food For Tomorrow to champion regenerative agriculture across 10 million acres by 2030. The initiative blends data, storytelling, and science to future-proof farming and the global food supply.

Can Congress Fix Runaway Coffee Inflation?

Congress brewed up the “No Coffee Tax Act” to slash tariffs and tame surging bean prices. But with climate shocks and record demand, the fix may need more than a legislative shot.

GLP-1 Weight-Loss Drugs Ride Health, Wellness Wave

As consumers continue to take their health and wellness goals seriously, GLP-1 drug usage will continue to grow. With as much as 20% of U.S. adults taking or considering the medication, the food and beverage industry must adapt to these consumer need states.

Beef Prices Shock Food Inflation Metrics

Beef prices have shot past inflation benchmarks, driven by supply shocks, tariffs, and parasite outbreaks. As consumers pivot to poultry, food leaders face a meaty challenge in forecasting demand and managing margins.

LATAM Influence: The Latin American Consumer

Latin American (LATAM) and Hispanic consumers in the United States have a profound impact on domestic food and beverage sales. “The Hispanic/LATAM demographic forces in the United States are unmistakable and enduring,” John LeVert, managing ...

US, China Reach TikTok Deal ‘Framework,’ Industry Reacts

TikTok’s reported U.S. transfer deal clears a path for continued growth in food-driven commerce and influencer marketing. With $24 billion in economic impact, the app remains a vital ingredient in Gen Z engagement and restaurant discovery.

Starbucks Gets Behind ‘Proffee’ Craze

Starbucks is diving into the booming “proffee” trend with protein-packed lattes and cold foam, now a permanent menu fixture. As rivals race to meet protein-hungry consumers, functional coffee is brewing billion-dollar growth.

Hispanic Shoppers’ Health Priorities Shake Up Industry

Hispanic consumers are reshaping the food industry with health-driven choices, flavor curiosity, and rising purchasing power. Brands ignoring this shift risk falling behind as authenticity and wellness become the new growth frontier.

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The Top 5 Flavors Taking Over Fall

Fall flavor innovation is heating up as brands blend nostalgia with novelty – think cranberry punch, chai spice, and pumpkin chipotle. With 66% of consumers shifting food habits, the time appears right to capture seasonal cravings.

Energy Drinks Put ‘Value’ Back in ‘Value Proposition’

Energy drinks are thriving as price-conscious consumers pivot from costly coffee to functional, flavorful alternatives. With wellness claims and nostalgic flavors, the category is stealing share from traditional caffeine formats.

Plant-Based Dairy Defies Category Trends

Plant-based dairy is driving the next generation of plant-based growth through innovations in milk, yogurt, and cheese, eclipsing plant-based meat’s claim on the market. Despite yogurt and cheese’s modest menu penetration, they represent the fastest growers in the category.

Forces Shaping Foodservice: Biggest Trends

It’s no surprise that consumers are dining out less, citing myriad reasons for this behavior, with the most compelling signaling a return to affordability. TouchBistro 2025 U.S. Diner Trends Report Still, consumers are willing to ...

Brands Are Dying to Work with Liquid Death

Despite its ghoulish aesthetics, Liquid Death’s community is surprisingly wide: “people drink things and they like to laugh,” adroitly summarized Liquid Death creative VP Andy Pearson in an interview with The Food Institute. This has …

Taco Bell Digs Deeper With Nostalgia-Fueled Menu Revival

Taco Bell is revamping last year’s Decades Menu with a Y2K spin, featuring iconic menu items from 2001-2010. The overt play for nostalgia has been effective for the QSR chain in the past, and this year it’s doing more to support the initiative.

Forces Shaping Foodservice: QSR Value Wars

The quick-serve restaurant value wars have never been more important to chains that are losing market share to prepared foods sections at grocery stores and full-service establishments. Concurrently, consumers are rejecting higher fast-food prices resulting ...

Spinach, Lettuce Get the Inflation Treatment

Spinach and lettuce prices spiked dramatically in July, with producer prices rising over 130% month over month due to tariffs, labor shortages, and climate-related stress. As fresh vegetable inflation accelerates, analysts warn of looming price hikes for consumers and intensified strain on the produce supply chain.

Tariff Trouble: Vexed Shoppers, Countrywide Bans

Tariffs are rattling global supply chains and inflating costs across the food industry, with India boycotts and U.S. shoppers trading down. As inflation bites, legacy brands brace for deeper margin pressure.