There’s an interesting thing happening in the grocery aisle: assortments are changing to meet the needs of the maturing GLP-1 consumer, but these assortments have a larger mass appeal.
“We’re seeing… protein and ‘whole food’ based ingredients—less processed foods being a source for nutrient density—which combine to align with a GLP-1 diet,” Sonya Gafsi Oblisk, chief marketing and merchandising officer at Whole Foods said in a show floor conversation about grocery trends at Groceryshop 2025 in Las Vegas, Sept. 28-Oct. 1.
…
