Since the pandemic, the market has gradually shifted to empower consumers to consider the health and wellness implications of their food choices, with a “food as medicine” approach that has compelled many to consider ingredient labels.
The previous Biden administration began banning previously approved FDA-approved additives, such as Red Dye No. 3, and now, the Trump Administration has launched a “Make America Healthy Again” (MAHA) movement that has continued to scrutinize artificial additives.
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