Latin American foods and flavor profiles are now deeply ingrained in American culture, with brands like Topo Chico, Tajín, Jarritos, and Takis available at traditional grocers, convenience stores, and specialty stores alike.
Younger generations, too, are driving the growth of globally-inspired flavors in the U.S.
Moreover, these brands are partnering with national retailers and CPGs as a differentiation point. Earlier this summer, Wendy’s, for example, collaborated with Takis on the limited-time Takis Fuego Meal featuring a chicken sandwich and fries inspired by the Mexican CPG.
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