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KIND Seeks to Continue Climb With Brand Revamp
As retail shelves continue to overflow with healthier-for-you snacks, KIND has launched new branding, with a new packaging initiative looming. One KIND executive told FI the brand aims to evolve to meet consumers’ growing demands for sustainability and health-claims such as “high-protein.”
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Hungryroot – A Master Class in Pivoting
Hungryroot, a survivor of the DTC meal-kit boom, pivoted from a narrow CPG business model to a distributor model with a limited assortment retail interface, leading to significant success. By focusing on a small list of ingredients, Hungryroot transformed into an online grocer that offers personalized meal planning.
Leadership
Clutch Coffee Wins With Commuter Corridors, ‘Escape Lanes’
What will lead to success for coffee chains in 2025? Efficiency, exclusive LTOs … and wrestling prime real estate away from pesky car washes, according to the CEO of Clutch Coffee.
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