The promotion, which started in mid-May, saw visits on Monday, May 27 increase nearly 56% compared to the average number of Monday visitors from the four months prior.
For many major retailers, the latest quarterly results tell a familiar tale: consumers are fed up with high prices, spending less, and commodifying their loyalty by taking the best deal right now, regardless of whose logo adorns their grocery bag or shopping cart.
All of a sudden, $5 value meals are everywhere, from fast-food chains to major retailers. Industry insiders say the deals are simply a short-term solution, however.
Food prices are up; consumer confidence is down. Many QSRs and retail outlets reported losses in the last quarter. The Value Wars are here.
