Consumer Insights Archive > Page 10

How Data Builds Brand Loyalty

The inflationary environment means grocers need to fight hard to retain their customers, and data is one of the most important marketing tools at their fingertips.

‘Contextual Commerce’ Reimagines Need-based Shopping

Grocers seeking the full potential of their digital platforms may want to investigate contextual commerce, wherein they present products to customers based on their wants and needs rather than the contents of traditional store aisles.

Kerry Unveils Flavor Trends to Watch for 2023

This article is written and sponsored by Kerry. Each year, Kerry evaluates trending flavors and tastes across five key categories: sweet, salty snack, savory, hot and dairy-based beverages, and cold and water-based beverages. Within each category, …

Report: Loyalty Members Defying Inflation with Higher Spending

Loyalty spending reached the highest point on record across all restaurant and convenience store concepts in 2021. This traction reflects the value of loyalty programs as a source of revenue during inflationary periods. According to …

Millennials, Gen Z Key to Plant-Based Advancement

Despite industry-wide challenges, both dairy and meat plant-based alternatives are forecast to grow through 2024, driven almost entirely by Millennials and Gen Zers. According to a recent report by The NPD Group, these plant-based consumers …

Survey Suggests Takeout, Deliveries Increasingly Popular

Inflation be damned, consumers are ordering more delivery and takeout orders today than they were prior to the recent increase in the cost of living. New global research shed light on consumer behavior and delivery …

IRI: 5 Keys to Drive CPG Growth in 2023

As inflation continues, consumers are responding by shopping value channels more and buying fewer premium meals and snacks, according to IRI.

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Trends Impacting the Dairy Industry

Jennifer Pricco Braasch is a managing director with City National Bank’s Food & Beverage Group. Based in Milwaukee, she supports industry executives with creative financing solutions and industry intelligence. The Food Institute recently asked her …

The Keys to Marketing to Gen Z Consumers

Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …

New Research Could Help Reverse Food Allergies

Good news may be on the way for the 32 million Americans that suffer from food allergies. Butyrate, a bacterial compound, could be the key to reversing food allergies and has already shown promising results …

Study: Nighttime Eating Increases Likelihood of Depression

Meal-timing may affect levels of anxiety-related moods and depression, a study by Brigham and Women’s Hospital revealed. The team from the hospital, which is a founding member of the Mass General Brigham healthcare system, conducted …

Q&A: Top Trends at 2022 Plant-Based World Expo

Culinary creativity was booming at the Plant-Based World Expo on September 8 in New York City. In this Q&A, Ben Davis, VP of Content at Plant Based World unpacks expo trends and key developments across the plant-based industry.

New Social Media App Could Reshape Food Shopping

The latest social media network just launched, and it’s exclusively for foodies. The Flavrs app provides a feed of cooking videos, recipe tutorials and meal-planning content with a shoppable integration that enables users to instantly …

Study: Gen Z Flocking to Fast-Casual Restaurants

These days, members of Gen Z are flocking to quick-service restaurants. In the 12 months ending July 2022, Gen Z consumers made 5 billion total restaurant visits, and 4.3 billion of those visits were to …

Report: Cheese-flavored Snacks as Popular as Ever

New research conducted by international food company Kerry reveals consumers worldwide are enamored with cheese-flavored snacks. In a survey of 8,790 consumers from 16 countries, approximately 62 percent of consumers said cheese flavors add excitement …