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The New America: The Good, The Bad, The Ugly
Political perceptions are shaping how Americans define value – and it’s not just about price. Today’s consumers demand empathy, convenience, and strategic engagement across life stages.
Strategy
Emerging Brands as Content Studios: The Trend Your Ad Agency Wants You to Ignore
Emerging brands are ditching ad agencies and building in-house content studios to control speed, cost, and creativity. Owned media is no longer optional – it’s the new engine of consumer marketing and brand memorability.
Strategy
3 Sustainability Ideas That Could be Widely Impactful
Green hydrogen, carbon removal, and circular design are reshaping sustainability – but not without hurdles. Experts urge food industry leaders to embrace regenerative models and rethink profitability through the lens of strong sustainability.
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