Taco Bell is revamping last year’s Decades Menu with a Y2K spin, featuring iconic menu items from 2001-2010. The overt play for nostalgia has been effective for the QSR chain in the past, and this year it’s doing more to support the initiative.
Cracker Barrel’s recent logo revamp sparked a $100M backlash, forcing a swift return to its nostalgic “Old Timer.” The fiasco highlights the high stakes of brand identity in an era of cultural sensitivity.
Dutch Bros is brewing up explosive growth by doubling down on culture. With 1,000 stores and soaring stock, it’s outpacing rivals by staying unique.
Sweetgreen’s stock nosedived after dismal Q2 results, reigniting doubts about its scalability and consumer appeal. Management blames execution and macro headwinds – but investors may be losing faith in the salad chain’s long-term promise.
