Political perceptions are shaping how Americans define value – and it’s not just about price. Today’s consumers demand empathy, convenience, and strategic engagement across life stages.
Mintel’s 2026 forecast urges brands to embrace empowered aging, algorithm-free authenticity, and affection-driven design. Food leaders can tap into these shifts to craft experiences that nourish identity, connection, and purpose.
Gen Xers may represent the “forgotten generation,” but their loyalty, functionality-first mindset, and $39 trillion inheritance make them a retail force. Ignore their evolving wellness habits and omnichannel expectations at your brand’s peril.
Nearly half of U.S. adults now order kids’ meals, driven by inflation, smaller appetites, and a craving for comfort. Restaurants are responding with nostalgic offerings, downsized portions, and delivery deals to match.
