This fall, the Gen Z food trends are smoky, global, and TikTok-approved, according to Chartwells’ 2025 campus dining forecast. From ube brunch items to Monster Matcha, flavor innovations are meeting students where they scroll.
Millennials and Gen Z are often ditching traditional pill bottles, instead opting for functional foods that blend wellness with daily routines. Brands that deliver science-backed, snackable nutrition are winning over younger consumers.
Chipotle and Moe’s are spicing up global growth with bold Tex-Mex debuts across Asia. Partnerships and localized menus will be key.
Starbucks is diving into the booming “proffee” trend with protein-packed lattes and cold foam, now a permanent menu fixture. As rivals race to meet protein-hungry consumers, functional coffee is brewing billion-dollar growth.
