Are Collabs the Future of Marketing in F&B?
When brands collaborate, they tap into each other’s customer bases and brand equity. This synergy allows both businesses to reach a broader audience.
When brands collaborate, they tap into each other’s customer bases and brand equity. This synergy allows both businesses to reach a broader audience.
Plant-based sweets and snacks grew nearly 20% in dollar sales from 2022 to 2023, according to the Plant-Based Food Association.
Ongoing port congestion has reached a “boiling point” according to one global shipping expert. Retailers are suffering stress brought on by swings in consumer demand, fear of both gluts and shortages, and spiraling freight costs.
From brain health to indulgent proteins, several evolving food industry trends were on display recently at the IFT FIRST 2024 expo. FI’s resident market researcher was on the scene, documenting the most intriguing innovations.
The first half of 2024 featured a cold start for the domestic movie industry. Now, theaters across America are as focused as ever on making a “premium push” regarding their food and beverage offerings.
District Taco is more of a mission than a restaurant chain, bringing Yucatán cuisine and flavors to the masses.
Florida’s shift from citrus groves to pongamia plantations is a move towards sustainability and resilience, offering new economic opportunities with biofuel and plant-based proteins.
Perkins, the 66-year-old breakfast restaurant chain, is evolving. Long a fixture near interstate exits, the chain aims to give customers new offerings that will inspire frequent pitstops.
A new list of consumers’ favorite fast-food chains has a surprise winner. Meanwhile, Chick-fil-A is taking rare criticism of late.
Gamification refers to the idea of point scoring and applying competitive techniques to encourage consumer engagement.
Customer engagement company Birdzi has partnered with retail solutions provider ECRS for tech that allows grocery shoppers to redeem digital coupons in real-time.
Taking the caffeine out of coffee has been a familiar and useful development in the chemistry of coffee. But what about coffee without beans?
Beyond Meat has launched Beyond Sun Sausage, a “first-of-its-kind innovation” made with a blend of fruits, vegetables and legumes. The product is not intended to replicate beef, pork or poultry but rather be its own protein option.
HPAI is spreading across dairy farms and, at last report, was present in 143 herds, with 53 new herd infections over the past month.
Today’s consumers are snacking around the clock, according to a shopper survey that notes which new innovations shoppers are craving.
Who knew? Retail employees actually are happy with their jobs, according to recent a survey by an employee benefits company.
While restaurant chains like McDonald’s have had notable swings and misses regarding AI, business leaders insist the technology offers invaluable uses to food companies, aiding personalized offers, sales forecasting, and more.
Tuesday, July 16, 2024, marked a milestone for Acosta Group and CEO Brian Wynne. On that day, the sales and marketing agency announced it had completed its strategic acquisition of CROSSMARK, including its headquarter sales …
Today’s consumers are reshaping the baby food market as a growing number of parents prioritize nutrition and hold the industry accountable for the quality of their products. With that, what are consumers looking for? And how are companies delivering?
In the new-look world of beverages (alcoholic; non-alcoholic; functional; restorative; hybrid; etc.), the right product can ignite a sector.
About 77% of shoppers say they’re interested in trying new technology within a grocery store. And major retailers are finally warming to the idea of providing innovations like electronic shelf labels.
Amazon’s Prime Day sales, which began Tuesday, were expected to rake in $14 billion, up 10.5% from last year, Adobe Analytics projected. Such statistics have inspired competitors to join the July sales fray.
Diestel Family Ranch has become the first U.S.-based turkey producer to receive Regenified agriculture certification.
Thanks in part to influencers like Brian “Liver King” Johnson, seed oils are considered detrimental to human health. Thus, food brands seem destined to further transition to coconut, olive, or avocado oils for their products.
While the U.S. alt-seafood market has been sluggish at best, Big Idea Ventures (BIV) has plans to change that. The agrifoodtech investor recently unveiled Bayou Best Foods, the newest entrant to the plant-based seafood sector.
LongHorn Steakhouse has become a prime candidate to unseat rivals like Texas Roadhouse as America’s preferred steakhouse.
In June there were 75 major U.S. business bankruptcies. Some financial experts predict the pace could accelerate over the second half of the year.
In 2024, online reviews can have an immeasurable impact on restaurants. The difference in public perception between a 4.5-star Google review and a 4.0 rating, for example, can be costly.
Move over avocados, pomegranates, and acai; dates are the latest superfruit gaining momentum. Known for their natural sweetness and rich nutritional profile, dates are becoming the hero snack and a better-for-you sugar replacement.
With summer solidly here, a recent trend in coffee may leave many caffeine junkies wondering what happened to a classic cup of joe.
The so-called fast-food “value wars” are ramping up. First McDonald’s and Taco Bell tried to undercut each other; now Sonic’s $1.99 meal has taken things to another level.
Haskap berries: More antioxidants and phytonutrients than blueberries; hardier than most other tabletop fruits.
Swiftly’s newest offering was designed to provide both retailers and brands the ability to engage with customers on a highly personalized level.
“Food wars” are simmering, as geopolitical tensions have inspired a rise of protectionism amid concerns about dwindling supplies, according to one of the largest global agricultural commodity traders, Olam Agri. The Singapore-based agri-business is part of the Olam Group, which supplies food worldwide.
Hurricane Beryl raked Mexico and the Caribbean before setting its sights on Texas, devastating crops and killing livestock in its rampage toward land. Damage should lessen as the storm heads north, however.
Growing support for products like grass-fed beef is creating new challenges for the meat alternative market, which continues to struggle with adoption and repeat purchases among its primary consumer base – flexitarians.